About the founders
Babies in Waiting has been established since 2009 and was founded by Jo and Emily Bull, a mother and daughter team based in Essex.
Jo is a practicing Homeopath, Doula and Grandmother to 6 children. Emily is a Hypnobirthing Mum to four children and Hypnotherapist. They have utilised their extensive experience and training to write the Babies in Waiting, Hypnobirthing Journal and Pregnancy Relaxation download.
All of Emily's children were born at home beautifully, naturally and comfortably. They all averaged 10lbs in weight and were born without pain relief or need for medical intervention. You can even watch Emily's last birth in the video on the homepage. Baby Alice was born 3/4/17.
Both Jo and Emily are extremely passionate about ensuring that every woman feels confident and empowered during her pregnancy and especially throughout birth.
Due to popular demand for the Babies in Waiting, Hypnobirthing and Pregnancy Relaxation courses, Jo and Emily franchised the business in 2016 and now have a growing team working alongside them.